Premier Inn respects the right to privacy of every individual who visits our website. This Privacy Policy outlines the information we collect that is Personally Identifiable Information, how we use and store the information collected, and your rights to verify and amend the information.

By using this website, and providing us with information, you consent to its use in line with this policy. Premier Inn will always handle information in compliance with the UK Data Protection Act (1998).

At various points throughout the site, we will ask you to provide information so that we can provide services to you. The information is collected and used as follows:

• When you contact us using the "Contact Us" form on the site, we collect your name, email address and any comments that you provide. This information is used by us to respond to your comments.
• When you book a room using our online booking service we collect your title, first name, surname, address, email address, telephone number and credit card details. Additionally we ask for the title, first name and surname of a person for each room that you are booking. This allows us to hold the room for you, identify you on arrival at Premier Inn and contact you in relation to your stay with us. We also ask if you want to opt-in to receive other promotional information from Premier Inn.
• When ordering a directory we collect your title, first name, surname, address and email address to send you the directory information and inform you of how your request is progessing. We also ask if you want to opt-in to receive other promotional information from Premier Inn.
• At various points it is possible to register with the website. We collect your title, first name, surname, address, email address, telephone number and a password. This allows us to identify you when you return to the website and means you don't need to enter this information when booking a room. You are also able to store a personal identification number to allow you to access and apply your room preferences and personal details when booking through our automated telephone service (e.g. usual number of adults, number of children under 16 in beds or cots for babies, smoking / non-smoking, credit card details and preferred booking confirmation method). This is intended to facilitate tailoring your experience with Premier Inn. We also ask if you want to opt-in to receive other promotional information from Premier Inn.

When you visit the site, we log the IP address of the machine you used to access our site with. The IP address is a unique number that is used on the Internet to identify a unique computer for the purposes of allowing computers to communicate with each other.

Certain features of our site require Cookies in order to function. A Cookie is a small piece of information that is placed on your computer, and is used to differentiate you from other users accessing our site. We use this so that we can ensure your information is kept separate from that of other users of the site. For more information on cookies, please refer to the documentation provided with your web browser software.

We may also collect information on the type of web browser that you are using, the operating system that your computer uses, and (where applicable) the link that you followed to get to our website. We use this information to produce general statistics about the numbers of unique visitors to the site and what software they use. In turn, these statistics are used to channel effort into further developing our site to meet the needs of our users.

Premier Inn takes the security of any information we hold very seriously, and will always implement security measures that are in line with, or exceed current best practices and recommendations.

Where necessary, and in common with other websites, we use SSL (Secure Sockets Layer) encryption to ensure that information provided to us is not visible to anybody else when in transit between your computer and our servers. You can tell when SSL is in use by the presence of a small "padlock" symbol in the status bar of your web browser.

In addition, our web servers are housed behind a secure firewall that prevents access to our databases from unauthorised users. All of our servers are housed in a secure environment with high levels of physical security, and access is only permitted to a handful of security screened staff.

For the purposes of the UK Data Protection Act (1998), the controller of all information collected on this website is:

Premier Inn Customer Services
Oakley House
Oakley Road
Leagrave
Luton
Bedfordshire
LU4 9QH
England

If you wish to view, delete or amend any of the information we hold on you, this can be done by contacting us through the website, or by writing to us at the address provided above. We will not charge for amending or deleting personal information, but may charge for viewing information held on you as specified in the UK Data Protection Act (1998).

We encourage parents and guardians to supervise the use of the Internet by their children, and to educate them about providing personal information both on the Internet and elsewhere.

Where we expect children under the age of 18 to make use of a facility on our website, then we will display a notice stating that parental consent should be given before providing us with any information.

Information provided by those under 18 may be deleted or removed through the website, or by the parent or guardian writing to us at the address given in the section "Amendments to Data".

Premier Inn does not and will never pass your information to any third party without your prior authorisation. Where information is collected on our behalf by third parties (such as for the purposes of surveys), we will ensure that they comply with our policy as outlined in this document.

Premier Inn will only ever contact you with marketing information where you have requested to receive it. If at any time you do not wish to receive such information, then you may ask us to amend our records appropriately (see section on Amendments to Data).

If you require further information or have any questions regarding this policy, then please email: Premier Inn Customer Services.