Premier Inn Careers

Head of Sales


Indonesia, Yogyakarta, Yogyakarta Adisucipto


Full Time

Job Description

Job Purpose:

Develop and deliver the Sales & Marketing plan, develop and continue to service core target markets to ensure market share is achieved and drive sales into hotels up to and above budgeted targets.


Key Accountabilities:

  1. Manage and train the sales team, motivating them to perform to the best of their ability.
  2. Develop new business and grow existing accounts to increase occupancy,  sales and profit for the hotel, whilst increasing  market share.
  3. Liaise with General Manager and central support to develop and execute  the hotel sales & marketing strategy.
  4. Organise and engage in  face to face customer visits with new and existing customers as appropriate.
  5. Communicate regularly with customers, keeping them informed of changes such as cancellation & pricing policy alterations.
  6. Source new and maintain existing leisure and corporate clients source channels including OTAs, Corporate, MICE, Groups, Tours, Travel Agents etc.
  7. Build strategic relationships with corporate clients, wholesalers, groups and business networks of frequent bookers and agencies to maximise revenue.
  8. Ensure sales & marketing brand standards are followed including lead development, tracking and conversion, sales staff reviews and training. 
  9. Develop and maintain relationships and partnerships within the local community.
  10. Engage with new and existing customers through a multi-channel approach including web channels, online and promotional initiatives to build customer base.
  11. Attend exhibitions, road shows, customer hospitality events and other events as determined by the General Manager, team targeting key domestic markets.
  12. Follow up on all exhibition and event leads ensuring that information where requested is sent out and where there is a requirement make appointments for the General Manager /Sales team.
  13. Be an ambassador for the brand and positively represent the image of the hotel and its services at all times.
  14. Perform other activities as requested by line manager.


Minimum Qualifications / Experience / Knowledge / Skills

Qualifications: A degree or post-graduate degree in Management or Sales & Marketing or Hospitality Management or a related field.

Experience:    Experience in a sales or sales and marketing role in a related industry would be an advantage.

Knowledge / Skills:

  • Can demonstrate a successful track record from previous job roles showing consistent target achievement.
  • Proven track record of exceptional and proactive relationship management with customers, vendors and corporate groups.
  • Business development and strong sales skills to actively seek and take advantage of opportunities.
  • Revenue Management and rate setting experience.
  • Strong background in sourcing, driving and managing OTA production (content, yielding and promotions).
  • Uses competitor analysis, local network and business contacts to demonstrate awareness of strengths & opportunities within the business and to mobilise appropriate sales strategies.
  • Strong influencing and negotiation skills.
  • Can demonstrate team management skills.
  • Must be a self-starter, who thrives on the autonomy of the role yet is also a strong team player, engaging & inspiring colleagues.
  • Demonstrates credibility and confidence when making presentations to customers and senior managers.
  • Demonstrates passion and commitment.

Other Related Job Requirements:

  • Willingness to travel regularly throughout Indonesia.


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