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Reasons to Book Direct

Book Direct for Best Rates

Book Direct for Best Rates

Save on your next stay, book direct to get our best rate guarantee. Leaving you more to spend on the sights and sounds of the Middle East.

2 for 1 Deals on  Meals and Attractions

2 for 1 Deals on Meals and Attractions

Enjoy 2 for 1 offers on food and beverages, with discounts on experiences and services across the UAE. Collect your passport at check-in, and start saving!

Early Check-in

Early Check-in

Check-in from 9.00am when you book direct. Refresh for your day ahead, jump in the shower and catch the latest headlines before heading into the city.

Late Check-out

Late Check-out

Extend check-out until 6.00pm when you book direct. Stay longer and catch some extra Zzzzs with a power nap before your onward journey.

Exclusive Offers

More reasons to book a hotel in Dubai, Abu Dhabi or Doha with these exciting deals.

Free Breakfast!

Enjoy free breakfast on your first morning on selected dates and rates, only when you book your stay direct.

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Super Saver Stay for AED 99

Whether you want to escape for the weekend or need to stay near the business hub of Dubai, take advantage of  the Premier Inn – Al Jaddaf opening offer of only 99 AED per room*.

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Early Bird Offer

Plan your next stay at least 30 days in advance and enjoy the lowest rates across our hotels in the Middle East.

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Long Stay Offer

 Stay longer and enjoy more of your destination with 20% discount at any Premier Inn across the Middle East.

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2 for 1 Deals Dubai

2 for 1 Deals

Enjoy 2 for 1 offers on food & beverages with discounts on experiences and services across the UAE.

Learn more

Stay up to date with special offers

A good night’s sleep guaranteed

Our luxury Hypnos bed is the stuff of dreams. Drift off on an ultra-comfy, pillow-top, pocket-spring mattress, topped with a toasty duvet and your choice of firm and soft pillows for the soundest sleep ever!

Twin room
Twin room
Double room
Double room
Family room
Family room
Free Wi-Fi
Family friendly rooms
Kids eat for free
Simplicity for business
A great night's sleep